The Spare Room
The Spare Room is the new event venue to its sister company Fleetway. A brand identity was needed to appeal to event organizers who need a beautiful small-medium space for hosting parties, showers, corporate events and small weddings. A full brand suite was designed to establish and support marketing efforts. Three custom designed signs were also made for the venue: one exterior at the entrance, one interior behind the bar and a 3rd (not pictured) to directional sign to point Fleetway guests to The Spare Room from building access. A new website was also launched keeping all the branding cohesive along the entire customer journey.