A private lending company for commercial projects, FFV Capital was looking to differentiate themselves from mainstream traditional banking services.
We successfully created a brand identity that was modern and luxurious, yet approachable. The brand identity system included inspiration images and embodied modern architecture with a primary color we defined as “architect blue,” originally found in construction blueprints. This has proven to be a subtle yet ideal creative solution as FFV Capital’s main clientele includes those in the building stage of commercial projects.
Client: FFV Capital