ETRNL is redefining how society views women in the Christian world. It is an edgy, modern, unapologetically Christian jewelry brand campaigning to fashionably bring Jesus to over 25 million women.
A minimal yet strong typography choice was used, spelling eternal as ETRNL, which contributed to the strong-minded personality of the wordmark logo. We gave the cross a paintbrush stroke finish, enabling it to act as a branded mark or monologo. With the combination of colors, textures and keywords established in their new brand guide, ETRNL’s presence will not go unrecognized.