Emma Richard is an extremely talented graphic facilitator/recorder based here in #londonON. The logo needed to be something easy for her to draw on her murals while on stage and on the go. Working alongside speakers at conferences/workshops witnessing the event live in effect, the fundamental and key information is harvested and translated to paper through illustrations and words. Attendees enjoy a maximized experience as they are entertained by Emma drawing on-the-fly. Not only that but guests are learning in an engaging way as she consolidates large amounts of information into key points helping with memory retention. The branding needed to capture Emma’s personality and elude to this idea of building blocks to understanding information. The logo solution derived is this geometric logo which carefully crafted to spell Emma’s name.
Emma’s brand colors have been organized into primary and secondary colors and will be a key factor in keeping her online presence cohesive and identifiable!